6 Black-Owned Makeup Brands to Shop

Lipstick- The Lip Bar “Boy Trouble”| Eyeshadow- Juvia’s Place “Nubian” eyeshadow palette

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Over the last year, I’ve become more intentional about buying black and supporting black owned business. I noticed most of my items were candles, body scrubs, and or tea. Some of my favorite are Sukies’s candles and Brooklyn Tea. However, when I looked in my makeup draw I noticed I only had lipsticks from The Lip Bar and an eye shadow pallet from Juvia’s place. That’s it. I really wanted to learn about brands that were made for us by us. Not just support the brands that diversify their shades, throw up black squares, or include brown and black influencers to appear inclusive.

Like many of you, I started searching all over Instagram and the web looking for black-owned makeup brands to support and shop. I have compiled a list of 6 makeup brands you can shop directly their site or even Target. Although, we may be at home we do have buying power and who said you can’t get cute for the living room or stroll around the block.

The LipBar

I absolutely love the Lip Bar and recently purchased some more lipsticks and lipglosses. Although, they are known for their lipsticks their Fast Face Kits are becoming popular. The kit includes foundation, face quad, brows · eyeliner, mascara, and lip. The kit helps you create a “look” within 7 minutes. Honestly, it sounds promising so it’s currently in my shopping cart.

Juvias Place

I have “The Nubian” eye shadow palette. This palette includes an essential collection of neutral colors. I haven’t adventured to bold colors for my eyes just yet but their other colorful eyeshadows palette are bold and beautiful. My makeup gurus friends rave about their foundation, a little goes a long way they say.

Mented Cosmetics

I haven’t tried Mented cosmetics yet but I have heard great things about their products.

EveryHue Beauty

Every Hue Beauty was formed by four women and its available at Target. Their tinted moisturizer and liquid highlighter are two products I want to try.

Coloured Draine

Coloured Raine is literally a one stop shop. They have eyelashes, foundation, lipstick, eyeshadow, and makeup brushes. Wow, I was so overwhelmed with their inventory, from the collections to the colors.


Hue Noir‘s foundation I was able to sample and I was very impressed by it’s consistency and coverage. They also have a wide range of products to shop.

What black-owned make-up brands do you shop or know of?

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